Last week I logged into one of my favourite applications, I was presented with a notification that asked me if I wanted to leave a review of the app in the Google Play Store. Without even thinking, I quickly dismissed it by hitting the maybe later button. Immediately afterwards, I started thinking, which is often a dangerous thing, but in this occasion I think we’re OK. I'm a fan of the company, a fan of what they are trying to build and a fan of the application itself. And yet I quickly dismissed the notification. Why? And more importantly, would there be a way to increase the likelihood of my engagement there? If we could increase engagement in this small area, what would this mean for their referrals and their business?
The gender pay gap has been on show - literally - recently, as companies above 250 employees have to report on their gender pay gap data.
This has laid bare the disparity in pay between men and women for organisations. Cue unconscious bias training to solve the problem. The question is, are the methods currently employed to fight things like bias in recruitment and pay, actually working?