When positioning feels unclear it shows up everywhere:
  • Your homepage feels generic
  • You aren't winning customers as fast as you would like, despite a great product and process
  • Prospects don’t “get it” fast enough
  • Competitors sound clearer
  • Demos start slowly or lose momentum
  • You’ve rewritten your story multiple times
  • Sales conversations feel harder than they should
  • Ask 10 people what you do and you get get 10 different answers

I give you:
  • Speed: Strategic clarity on your positioning, fast
  • Focus: A lean, all-in package
  • Confidence: Team-wide alignment and messaging you can deploy immediately
The core offer: Positioning Sprint
A focused engagement that gives you clarity, differentiation and a narrative that actually resonates.
  • Week 1: Deep Understanding
    • We dig into your product, customers, traction, competitive landscape and category
    • The goal: uncover what truly makes your product powerful and what messages might resonate
  • Week 2: Messaging Synthesis
    • Turning this into sharp, differentiated messaging.
      The goal: Demonstrate clear value to a clear audience with clear reasons to buy
  • Week 3: Final Positioning Package
    • Your new positioning, narrative and homepage story that's ready for your to ship
    • The goal: A strategic foundation you can use for years, but that also drives sign-ups/sales today​

Price: £10,000
Add-on: Positioning Hotline
Your on-demand positioning hotline. Even the best positioning can go stale fast. Every time you tweak a headline, slide or email you risk diluting your core story. Positioning Hotline is an ongoing service that gives you access to delivery expertise: 
  • 2× 60-min calls per month
  • Async reviews (decks/emails) of what you're putting out into the world
  • One “redline” per week on work you've done

Ideal for: Micro-positioning edits (e.g. ad copy refreshes, collateral critiques, proof point pulls, slide headline edits) to larger pieces of work (e.g. build a company one-pager, full slides), all aligned with your core positioning.

Price: £1,500 per month
Why work with me
I spent 7+ years at GoCardless, finishing as VP Product Marketing & Insights as the company scaled from £10m ARR to well over 10x that. I now advise multiple tech companies on positioning, narrative and go-to-market clarity.
If you want to fix your positioning properly, in less than a month, let’s talk. I work on one positioning sprint at a time. Email me on [email protected] and we'll set up some time.